There has been a change in how consumers purchase Diamond Jewellery in Malaysia. Many are becoming more aware of where, and how diamonds are created. For many, having a mined diamond is not a requirement to have a special stone.
This has allowed lab created diamonds to become popular in today’s market. Novita Diamonds are one of the brands that have moved into Malaysia from Australia and New Zealand.
Lab diamonds are becoming popular because of this change in the industry to help everyone have access to diamonds and more information.
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How Novita Diamonds Found Its Place in Malaysia
Novita have expanded into Malaysia as a part of a larger story. The company began in Australia and New Zealand and now are entering the Asian market. Founder and CEO Iris Arnold has mentioned that there is a growing interest in lab grown diamonds.
A key factor in this change is creating local stock. “We keep around 220 lab diamonds in stock locally at any one time.” This means you get a large variety of diamond options. [The Edge Malaysia, March 2026]
Novita are also providing bespoke Diamond Jewellery. You will have to opportunity to look into diamond engagement rings and other fine jewellery in a unique way.
If you are interested in learning more about the Novita Malaysia lab diamonds story, collections and services, their Malaysian page is a great place to start.
What Makes Lab Diamonds Different?
The main difference between lab diamonds and mine diamonds is how they are created.
Natural diamonds are created over incredibly long periods, with high heat and pressure, underground. Lab diamonds are created in highly controlled environments with sophisticated equipment. They are both made from crystallised carbon and have similar physical, chemical and optical properties.
Because of this, trained gemologists will need specialist equipment to identify the difference between the two. Cubic zirconia and moissanite are completely different from lab diamonds.
Two Main Methods Used to Create Lab Diamonds
There are two main ways to create diamonds:
Chemical Vapour Deposition – A small seed diamond is placed inside a controlled environment. Carbon rich gas is added and carbon atoms begin to accumulate on the seed.
High Pressure High Temperature – Carbon is heated to extreme temperatures and pressures to create diamond crystals.
Both methods can create real diamonds perfect for fine jewellery. They are then cut and polished to create a shiny finish.
Why Novita Malaysia Lab Diamonds Are Being Considered
One reason people are considering lab diamonds is the price. When comparing natural diamonds to lab diamonds, you may have more money to spend on a bigger centre stone, or different setting.
However, some people want specific shapes or just want their jewellery to look nice.
If you are planning to propose you may want a 2ct oval diamond and thin gold band. Alternatively you may want a smaller round diamond in a solitaire setting. However, by having lab diamonds you can have the option to do this.
The Edge Malaysia have mentioned that lab diamonds are becoming increasingly popular in the Malaysian market. Local jewellers are experiencing increased demands but people are still looking at the affordability of the diamonds compared to how rare the natural diamonds are. [The Edge Malaysia]
This means Novita Diamonds have an interesting spot in the local market. They have a focus on lab diamonds so give customers another option to compare between diamond retailers in Malaysia.
Choosing the Right Diamond for Your Engagement Ring
Your engagement ring is a personal purchase. You will want to choose a diamond that you like the look of, fits the setting and fits within your budget.
Understanding the 4Cs of Diamonds
You can start by looking at the 4Cs. Cut – This determines how good the diamond will reflect light. A well cut diamond can have a lively sparkle.
Colour – This determines how colourless a white diamond is. It usually ranges from D to Z.
Clarity – This describes the natural inclusions and blemishes. If there are lots of tiny inclusions it will be hard to see without magnification.
Carat – This refers to how heavy the diamond is. These all tie together. Just because the diamond is bigger doesn’t mean it will be better if the cut looks poor.
It can help to have an independent grading report. IGI offer grading reports that tell you the diamond is lab created and describe the properties. You can also check the report number on the verification service from the lab.
Sustainability and Transparency in the Lab Diamond Industry
Many people associate lab diamonds with being more sustainable due to not requiring traditional diamond mining. However there are differences and you should be cautious about generalisations.
Creating diamonds requires a lot of electricity. Depending on how sustainable the technology, energy and process is will determine how sustainable the diamond is. Using renewable energy to create the diamond will be different to using fossil fuel energy.
The Edge Malaysia mentioned that Novita are keeping track of emissions throughout their business and are working on recognised emissions offsetting methods. [The Edge Malaysia, March 2026]
If you are looking for sustainable options you can ask your retailers what information they can provide about their suppliers, what energy they use and if they have any independent sustainability certifications. It is best to have clear evidence that they are sustainable rather than a generalisation.
What to Look Out for When Purchasing Lab Diamonds in Malaysia
When choosing a diamond from Novita or any other retailers in Malaysia it can help to look past what is shown.
Important Questions to Ask Before Buying
Ask yourself a few questions:
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Is there an independent grading report?
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Does it clearly state that it is a lab diamond?
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Can you check the report number online?
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What type of metal is being used for the ring/necklace?
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Do they offer resizing, cleaning and repairs?
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What are the returns, exchanges and warranty policy?
Also think about the resale value. Generally lab diamonds won’t have as strong a resale market as natural diamonds. You should treat them as jewellery to enjoy rather than an investment.
Compare the whole jewellery. Don’t just look at the carat. The size of the stone, quality of the setting, purity of the metal and craftsmanship will all affect the final product.
Looking at Novita’s Malaysian website (novitadiamonds.com.my) will give you a good idea of what they currently offer.
The Future of Diamond Jewellery in Malaysia
The Malaysian diamond market is becoming more diverse. Lab diamonds are giving customers a new way to look at engagement rings, wedding jewellery and personal items. They allow you to have the familiar look and properties of diamonds but different sizes, styles and budgets.
Novita Diamonds have expanded into Malaysia due to changing demands. This ties into the wider change in how we think about diamonds. As customers become more knowledgeable retailers will need to provide clear information on their products, reliable grading reports and helpful after sales.
